As it’s a Friday I thought I’d share this little gem with you. I spend months every year media training company spokespeople for what might be that one moment where they get their chance to shine on television or the radio.

When Rick Perry took to the floor for the recent televised presidential debates in the US few could have imagined the spectacular self-destruction that would occur live, on air, in front of the world’s media.

Companies contradict themselves. In fact communications companies are often the worst at communicating. Especially the telecoms people.

Similarly, IT companies always boast that they are about agility, reacting quickly and empowering their staff to make decisions. Then they panic if a journalist even asks them for their name, job title or a photograph. Either that or they send out a hapless untrained engineer to do a 'tech' interview.